The best thing for the guys is that they have brought Hell into the mainstream. "People are proud when the put the rubbish out when they have a Hell Pizza box in there. It says 'I'm an individual, I'm unique'", says Warren.

"Evil Genius", Wellington Today Magazine, December 2008, Page 11

Barf. Somebody my age actually said that with a straight face. Didn't we outgrow that sort of vapid consumerism in the 90's?

</sigh>