Russell Arben Fox has a completely fascinating essay about bringing Shannon Hayes’ work on radical homemaking to a Mormon women’s group. He writes:
A couple of months ago, I had the pleasure of putting together a panel discussion (at this conference, with the wonderful people you see on the left) which took off, in many different directions, from Hayes’s insistence upon thinking seriously about just what “making” a simple, sustainable, spiritually-edifying “home” truly consisted of. What I wanted to do was plant some seeds of discussion (seeds which grow in surprising directions in Hayes’s book), presenting the “home” as something other than a unit of consumption, other than a place where individuals rest their heads and eat their meals and watch their television shows, all of which require ever-increasing (and often debt-driven) economic participation to keep going. In preparation for that, I asked a Mormon audience exactly what kind of “homemaking” and “enrichment” activities their local congregations still participate in, if any. The answers were, to say the least, revealing. And they should be–for some decades, extending for many years out beyond Mormonism’s 19th-century pioneer period, the ability to live frugally, to share resources and skills with family and friends so as to become self-sustaining, to basically dissent from the pursuit of wealth and growth, was an unstated principle of a great deal that Relief Society did. Enriching the home meant making it more tendable, more nuturable, more amenable to (one might say more “organic to”, but such language is unfortunately foreign to most American Mormons, whether in the 19th century or today) the work and production and play of those who live there, rather than more dependent upon the size of the paycheck brought home and the caprice of the market in general. That distant ideal remains a half-life existence throughout much of Mormon culture (and not just Mormons–Laura McKenna, who confessed herself highly attracted to much of Hayes’s call, has made clear her own disposition to the “pioneer virtues” of “making do or doing without” before as well).
Part of this story, of course, can’t be told without talking about Mormonism’s ultimately mostly abandoned effort to develop a truly alternative–more communitarian, more egalitarian, more localized–culture and economy in Utah. This is part of why I’d love to see Hayes’s book be the centerpiece of a Relief Society lesson: because in the mostly conservative, mostly middle- and upper-class white American Mormon church, Hayes’s righteous attacks on capitalism as an economic system which drives us to debt and competition, invades the sanctity of the home which consumer values and fears, and commodifies and individualizes our most intimate and emotionally connective choices…well, it might not go over too well. But then again, if it was stated by way of quoting 19th-century church leaders and passages of scripture which make essentially the same point, maybe some real enrichment could be possible.
What struck me as fascinating about Fox’s analysis is that it reveals the deep compatibility – and underlying anti-capitalist sentiment that structure what are often seen as antithetical parts of the political spectrum. Now this is not news in a way. Anyone who has joined a homesteading list, or attempted to study self-sufficiency skills, particularly traditionally female domestic skills like preserving food, fiber arts, and other domestic labor has probably noticed the confluence of hippies in peasant skirts with conservative Christian women in modest dress, anarchist women in black and orthodox Jewish women in long denim skirts, Republican farmwives from Montana and left-leaning urban farmers from New York City or Chicago, older women from churches in their crowns who kept the skills alive and young women trying to grasp them and learn.
The internet makes these comings together more possible, of course, but they aren’t the whole of the thing. My neighborhood knitting group (which admittedly I rarely have time to attend) runs the political and religious spectrum, and ranges in age from an 11 year old working on her first scarf to a 55 year old also on her first scarf (her grandmother tried to teach her) to a recent immigrant in her 20s from east Africa on her first scarf (her first winter in upstate New York made evident the benefits of knitting) to a host of experienced knitters ranging from 14 (we have two extraordinarily experienced and gifted young teenage knitters – one the daughter of a conservative Christian family who has been knitting since she was 7, the other the daughter of leftist Waldorf devotees knitting since she was 5 – both of them are best friends, and both help me with complicated cables and knit about as easily as they breathe) to 92 and able to claim that she has knitted more than 500 sweaters in her lifetime!
The affirmation of the domestic sphere, of the informal economy and of women’s work is itself a radical act in a culture that assumes that one should purchase all goods and services once provided by the informal economy. Any of you who have read _Depletion and Abundance_ will know that I consider the dismantling of the informal economy (which is the larger portion of the world economy, represent 3/4 of total economic activity) in the developed world and the undermining of the Global South’s informal economy to be a disaster in the making, as we run out of the fuel (and the ability to safely burn it, if such a thing can ever be said to have existed) that permitted this.
Fox’s article, with its exploration of the different ways that different communities speak of this loss, the different languages that add up to the same thing – a recognition that the privatization of the domestic sphere has undermined our basic safety. Whether you speak in terms of conserving the past, of spiritual arguments of many kinds or in terms of peak oil and climate change, there is something fundamentally radical about every attempt to reclaim the home as a site of productivity, a place where economic security is created, rather than a sink for resources.
It is hard to overstate how radical this is – consider, for example, the economic implications for housing of a culture that values the land that houses are built on for their potential economic productivity. Consider the danger to a consumer economy of a culture of making do and making it yourself – 70% of our economy is consumer activity. The affirmation of the home as the center of things, as a site of complex resistance to the totalizing formal economy’s attempts to claim all of us is truly radical – and it is being affirmed on right and left, by Mormons and Pagans, by atheists and the orthodox of many stripes, by feminists and by traditionalists.
The transformation of the home into a site of production, redistribution and community is a threat to a totalizing formal economy that claims it needs all of everyone’s productivity all the time. It is a threat to a model that says that neither men nor women can be released to stay home with a sick child or an elderly parent (yes, nominally you can, but only if you can afford it), to nurse a baby or even be there to cook dinner. Both adults must be working at all times to increase productivity. All children must be being trained at all times for future productivity. The formal economy has claimed us, devoured the time we once spent on other things, and claimed our future as well.
The problem, as we have seen in the last few years is that the formal economy is very vulnerable – it depends on things that no one really controls. Historically speaking as peasant economist Teodor Shanin and other economic historians have documented, in times when the formal economy fails, the informal economy – made up of domestic work, untaxed barter, volunteerism, family exchanges of resources and even the criminal economy – rises up to keep people fed. It was the informal economy that in Russia, after the collapse of the Soviet Union averted starvation – even though conventional economic models argued people should be starving.
What Transition calls “reskilling” – what other people call by other names, including Christian homemaking and radical homemaking, and “doing it like Grandma used to” is actually the reinvention of the most important resource we may have for our future – the restoration of the informal economy. It is a hugely political and hugely important act, being done by multiple ends of the political spectrum at once, and this matters.
At the same time, that doesn’t mean that there aren’t real and significant differences between how this is framed and established that matter a lot. They matter to me personally obviously (for example that gay families not get short shrift and that women have the right to control their bodies) and they matter politically. It isn’t the case that the Quiverfull Moms and the anarchists Moms are always going to agree – or that there aren’t some deep issues to be worked out if there is common ground to be found.
At the same time, given the critical importance of reinventing the damaged informal economy, this work is worth doing – moreover it already going on among people on each end of the political spectrum, through the middle and by people who could care less about politics but just want healthy food, a garden and a nice warm quilt to sleep under. The very fact that this work is being done across the spectrum suggests that it is a site for organizing and work that could be expanded upon, grown and produce fruit – not easily or without considerable work, but then nothing really worth having ever comes but with that hard labor.
Sharon
Mind you, some of that flurry could have been lifted straight from equivalent discussions in the alternative energy field three decades ago. Fans of nuclear power were busy promoting their glow-in-the-dark solutions, of course, though for some reason fusion didn’t get dragged into the discussion; the folks at Livermore must have been busy doing something else this week. Meanwhile a longish essay posted on The Oil Drum, and widely cited elsewhere, insisted that satellite based solar power was the solution to the future’s energy problems. For connoisseurs of energy vaporware, this essay was a treat – a Dagwood sandwich of untried technologies, enthusiastic assumptions, and more than Panglossian optimism concerning the potential costs and downsides of pursuing a wholly untested and dizzyingly grandiose technological project at a time when the industrial world is so far into bankruptcy that it’s scrambling to keep its existing infrastructure from crumbling under its collective feet.
Still, the chief focus of the discussion was less dated, though attentive observers will have seen it coming some time ago. "Fracking" technology – more properly, "hydrofracturing," but only engineers call it that these days – is part of the toolkit that’s used to extract fossil fuels, and it’s become all the rage among those who want to believe that the age of cheap abundant energy isn’t dead yet. Thus there’s been a great many claims insisting either that natural gas will fuel our current lifestyles for the foreseeable future, or that it will provide a bridge to a future of renewable energy that will, again, keep our current lifestyles supplied with all the power we think we need.
Now of course fracking is a reality, and one that’s had a significant impact on natural gas production in the US already. Those of my readers who, in their younger days, shook up a bottle of soda pop good and hard, and then opened the cap, already know a good deal about the fracking process. Instead of shaking gas-bearing rock, fracking pumps in a mixture of water and toxic chemicals under high pressure, but the result is the same: bubbles of gas that were trapped in the rock (or the soda pop) come bubbling out all at once. If you want a sudden fountain, it’s not a bad approach, but anyone who’s tasted soda out of a thoroughly shaken bottle knows part of the downside: you get most of the gas in that first big splash, and very little is left behind
That’s one of the two big problems with fracking. (The other comes from the toxic chemicals just mentioned, which inevitably get into the local water supply with predictably ugly consequences.) Natural gas wells treated with fracking technology produce a lot of gas at first, but production slows to a trickle within a year or so. The same thing is true, interestingly enough, of petroleum wells treated the same way; the drop in production there can be anything up to 80% in the first year. Thus fracking isn’t the answer to our energy future, unless "future" in this case means the next five years at most.
Nor, it probably has to be said, is it a bridge to a future of mighty solar and wind plants that will keep millions of electric cars rolling down America’s highways. Even if that energy scenario was possible, and the evidence suggests that it’s not, it’s a safe bet that the energy made available by fracking won’t be used for that purpose. Those of us who were paying attention to energy issues back in the 1970s will recall claims that the Alaska North Slope would provide just such a bridge to just such a future.
Of course it did nothing of the kind. Instead, it enabled Americans to postpone the energy crisis for a few decades, and take the thirty-year vacation from reality that threw away our chances of a less than traumatic transition to the Age of Scarcity. The relatively brief gas and petroleum boom that we can expect from fracking might well permit a speeded-up replay of the same wretched spectacle: a few years of low energy costs, during which no provision will be made for the inevitable exhaustion of the stranded gas and oil reserves that fracking wells can effectively exploit, followed by a plunge into renewed crisis made even more severe by the ongoing depletion of other fossil fuel reserves. If it’s a bridge at all, it’s a bridge to nowhere.
Fueling a set of unsustainable lifestyles via unsustainable resource extraction, in other words, is not going to get us to sustainability. Of course the term "sustainability" has seen heavy service as a rhetorical weapon in recent years, and has come through the experience with a fair number of dents and scratches, but it’s not actually that difficult a concept to grasp – or, for that matter to define.
To be sustainable, something – a technology, a lifestyle, or what have you – has to be able to keep going indefinitely despite whatever limits the future will throw at it. Two categories of limits deserve particular attention here. The first, ecosystem limits, sums up the relation between whatever you’re considering and the nonhuman world. If something considered sustainable depends on using nonrenewable resources, for example, or on using otherwise renewable resources at a rate that exceeds the biosphere’s ability to renew them, it’s just flunked its sustainability test. Equally, if a technology or lifestyle or what have you puts things into the biosphere that disrupt the natural cycles of matter, energy, and information that keep the biosphere going, it’s not sustainable no matter how much green spraypaint you apply to it.
The role of ecosystem limits in sustainability is tolerably well understood. Less often grasped, because of its unwelcome implications, is the second category of limits that has to be addressed, which might best be called complexity limits. This category sums up the relation between a supposedly sustainable technology, lifestyle, etc., and the social, economic, and technological dimensions of human society, now and in the future. If those systems have a significant chance of dropping below the level of complexity at which your supposedly sustainable item can keep running, no matter how green it looks or how enduring it might be in the abstract, it’s not sustainable.
This is why, for example, I’ve suggested here that the internet is not going to make it very far into the post-abundance future. To keep the internet up and running takes a vastly complex technological structure, ranging from gigawatts of electricity from centralized power plants, through silicon chip factories and their supporting industries and supply chains, to universities that can train people in the wide range of exotic specialties that keep the net functioning. It also requires an economic system complex and rich enough, that the internet can pay its bills and outcompete other ways of providing the services that net users actually use. None of those are guaranteed, and in a world facing energy shortages, economic contraction, and attendant social and political disruption, the chances that today’s faltering industrial societies can maintain the technological and economic foundation for the internet look uncomfortably like those of a snowball in Beelzebub’s back yard.
The electricity grid, as suggested last week, suffers from much the same set of limits. Its ability to deal with ecosystem limits is open to question, since none of the alternatives to fossil fuels seem at all likely to provide a large enough amount of electricity, reliably enough, at a low enough cost to make the grid economically viable. Its ability to deal with complexity limits is at least as doubtful, since national or regional grids as currently constituted depend on an equally sprawling technological infrastructure and an equally complex set of economic arrangements.
It seems quite possible that local grids – for example, the size of a small city or a group of neighboring towns – could keep going over the long term, given a stable source of electricity close at hand. There were plenty of grids on that scale across America in the first half of the twentieth century, a point that suggests that the second half of the twenty-first century could see the reemergence of at least a few. Outside localities where this is an option, though, the only electricity that’s likely to be available to families and communities in the deindustrial future is whatever they can generate themselves.
Fortunately, home generation of electricity in modest but useful amounts is an option, and it’s one that those of my readers who are getting into the green wizardry discussed on this blog can start to explore in their own lives right now. What makes it a complex option, however, is the awkward fact that most of the options for home-generated electricity available right now fail the sustainability test in one way or another.
Photovoltaic (PV) power might as well be the poster child for this effect. PV chips are made by a variant of the same process that produces computer chips, and face the same problems with complexity limits as the economic and technological basis for fab plants and worldwide supply chains comes unglued. Though silicon, the raw material of most PV chips, is one of the most abundant elements on the planet, many of the other substances used in manufacturing solar panel systems are noticeably scarcer, and there are also issues with toxic wastes and other pollutants, so there are significant ecosystem limits to the technology as well.
All things considered, it’s probably a safe bet that within fifty years or so, PV cells will no longer be manufactured – not least because a technology we’ve already discussed, solar thermoelectric power, can produce electricity from sunlight using devices that a reasonably enterprising medieval alchemist could have put together. (Given that medieval alchemists pioneered the use of solar energy for distillation, using polished copper reflectors, this isn’t as strange a suggestion as it might seem.) Does this mean that PV panels should be off the list for green wizards today?
That depends on what your PV panels are intended to do, for there are two sides to the challenge that green wizardry is intended to meet. The first and most obvious task before us is to begin the process of creating and deploying prototype versions of sustainable lifestyles, homes, and communities, on a scale small and local enough that the inevitable mistakes and mischances can be managed. The second, which is too often neglected in discussions of the subject, is to meet the needs and reasonable wants of the people who are doing all this creating and deploying, during an age of economic contraction and technological unraveling when relying on the continued functioning of today’s massive and centralized systems could at any moment turn out to be a sucker’s bet.
Down the road, solar thermoelectric generators are likely to become one of the standard ways that households and small businesses provide themselves with a modest supply of electricity, while PV panels will be an exotic legacy from the industrial past where they’ve survived at all. There’s a fair amount of road to be covered between now and then, however, and during much of that time, those solar thermoelectric generators will be making the journey that runs from handbuilt prototypes in the backyards of basement-workshop inventors, through balky first-generation models of many different designs turned out by green entrepreneurs on shoestring budgets, to the shaking-out process from which the standard, sturdy, widely available models of the future will finally emerge.
During that time, those of my readers who don’t happen to have a talent for nonferrous metallurgy and electrical engineering may find PV panels a useful investment. The fact that those panels won’t be available fifty years from now doesn’t make them useless today, and someone whose main efforts are directed toward organic gardening, say, or some other dimension of the Green Wizard project, could do a lot worse than to cut her electricity use down to size and then provide the current she needs from a bank of solar panels and a stack of batteries. For that matter, even someone who’s hard at work in the basement lab assembling bimetallic strips and a parabolic reflector into a prototype thermoelectric generator might choose to retool his lifestyle in the meantime to work off a hundred watts or so of 12 volt power, and put up a few PV panels to provide that power while tinkering with the generator and getting it through the teething pains every experimental project gets to enjoy.
That is to say, PV panels can be used as a bridge. Unlike the natural gas being pumped out of the ground so frantically by fracking operations just now, it’s a bridge that leads somewhere – or, more precisely, it has the potential to be a bridge that leads somewhere, though it can also be used in less productive ways. The sort of grid-tied PV panel system that’s designed to feed 110 volts of alternating current into the grid, and can’t be used at all when the grid goes down – and yes, there are plenty of PV installations like that these days – is another bridge to nowhere; it’s designed to prop up a way of life with no future, or more precisely to go through the motions of propping up that way of life, and as often as not serving primarily as a status symbol in the meantime.
The land on the other side of the bridge, to extend the metaphor a bit further, will inevitably be a place where the inhabitants use a lot less electricity than people in the industrial world do today. Just as you need to weatherize before you solarize, to quote the appropriate tech motto from the Seventies, you thus need to make very serious cuts in your electricity use before you can realistically turn to renewable sources to meet the modest power needs that remain. Here again, any response to the predicament of our time that doesn’t start out with using much less – less energy, stuff, and stimulation – simply isn’t serious; it’s yet another bridge to nowhere.
There are quite a few potential bridges that lead somewhere, just as there are other technologies that aren’t bridges at all but fully sustainable options that will still be running long after the last PV cell stops working. In a world where the industrial nations didn’t take a thirty-year break from reality, it probably wouldn’t be necessary to use the bridges at all; in such a world, entrepreneurs would long since have followed up on the intriguing chapter on solar thermoelectric generators in Farrington Daniels’ Direct Use of the Sun’s Energy, and you’d be able to pick up neatly packaged systems with parabolic dishes on sturdy sun-tracking mounts at the better grade of hardware store, right next to the solar water heaters, the fireless cookers, and the racks of 12 volt household light bulbs.
Still, that’s not the world we live in. The world we live in is one in which a small minority of people are belatedly waking up to the ghastly predicament into which the misguided choices of recent decades have backed us, while most others are squeezing their eyes shut and covering their ears with their hands in a desperate attempt to keep from noticing the mess we’re in. In that kind of world, saving much of anything at all is going to involve quite a bit of last-minute scrambling and a fair number of temporary expedients and jerry-rigged makeshifts, and one feature that will likely be common to a great many of those latter is the use of resources extracted in one way or another from the disintegrating mass of our current industrial system.
Quite a few of our bridges to somewhere, in other words, are going to depend on a strategy that makes calculated use of the process of catabolic collapse now beginning to pick up speed in industrial America and elsewhere. I’ve got a few posts more worth of things to say about energy, and then we’ll begin talking in earnest about the third of the core elements of Green Wizardry, which is also the third great legacy from the alternative movement of the Seventies. Most people nowadays call it recycling, and that’s not a bad term at all, but it’s come to mean little more than putting out bins once a week so that diesel-powered trucks can come haul a fraction of your waste products back into the industrial system. The work we’ll be discussing is both more robust and more personal, and so it needs a different name; we’ll be calling it salvage.
Ornamental edible gardening gets a lot of attention right now. Consider a new book _The Edible Front Yard_ by Ivette Soler that The Peak Oil Hausfrau has just reviewed. I did a post a while back on ornamental perennial edibles, and I wanted to do a companion piece on ornamental medicinal herbs. If you are looking for something to put up front, your medicinal herb garden is a really choice. Not only are many of the plants useful, but they are also drop-dead gorgeous. And just as perennial edibles run “under the radar” – meaning that neither zombies nor your local zoning board are likely to even realize that your garden is (gasp!) useful as well as purty – medicinals do the same. Just as I did in my perennial ornamental edibles post, I’m going to give you gardens for both sun and shade. Obviously, this will be most useful to people who live in my climate or something like it – hey, if you can grow saw palmetto or chasteberry, go for it. I can’t, but there are plenty of gorgeous options here. Oh, and a lot of them are highly scented as well – even better!
First, let’s do a sunny border with a lot of general-purpose medicinals, useful in most households. I’d suggest you throw in a handful of low-growing sunny annuals as well to add some brightness – calendula perks everything up, and german chamomile makes a great, cheerful understory plant. This is for a site of ordinary soil, with ordinary moisture levels.

First, large backbone plants. You’ll definitely want Valerian, which is a beautiful plant with vanilla-scented flowers in bloom. It gets huge, so give it plenty of room. Valerian is a reliable perennial, and can be dug and divided when you harvest the roots. The roots smell like dirty socks, but tinctured they are one of the best relaxants out there, and a natural sleep aid. Valerian does like some moisture, but will grow in ordinary garden soil.

All the mallows have roots with soothing properties – particularly good for coughs or irritated urinary tracts. Marshmallow, above, is a beauty with pink flowers, but you can also use Malva sylvestris or garden hollyhock!
Angelicas are cool and weird looking. They umbels with dark stems are odd, but beautiful. Carrot family members, they attract insects like crazy and also attract visual attention. If you have anyone female in your household, I’d recommend growing A. sinesis, also known as Dong Quai. It is used for both menopause and menstrual cramps, as well as to gently help regulate high blood pressure. It is not a safe herb for pregnancy, however, as it increases the risk of miscarriage.

You either love elecampanes or you hate them – I love them, huge and strange looking sunflowerish things that they are. They were a common ornamental during Victorian times, but they’ve fallen out of favor – and I can understand, but I find them structural and cool. Their roots are used for bronchitis and persistent coughs, but a grad student in Ireland has also found that extracts of elecampane in alcohol kill MRSA, which is certainly a non-trivial usage.
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Moving up to the middle of the border, an obvious candidate, one that does well in almost all gardens, are the coneflowers. Generally what you want are Echinacea purpurea or augustifola (shown) as the easiest to grow, but if you can grow one of the rarer species, please do – they are often endangered and very beautiful. The medicinal qualities of the ornamental hybrids are probably lower, so stay away from those.
Meadowsweet is one of my absolute favorite herbs for its tidy foliage, beautiful sprays of creamy white flowers, wonderful fragrance and medicinal usage as both a painkiller (this is the plant from which salicytes were originally isolated) and a stomach soother. It does cause hayfever in some people, however and those with asprin-sensitive asthma should not use it, but unless I was terribly allergic, I’d have this plant around – it is just too useful. Its flower heads have also been used to flavor ales and jams – it imparts a slight sweet almondy taste! The roots also produce a black dye.
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You have to be careful with tansy – in some of the drier parts of the US it is an invasive pest and can become weedy. You also have to be careful with internal use of tansy – not for kids, pregnant women and I personally wouldn’t take it internally unless the benefits outweighed the risks – but it is a great worm killer for internal parasites. Best of all, however, are its natural insect repellent qualities, its delicious fragrance and those cheerful bright yellow buttons. Tansy just begs to be mixed with reds and oranges, so it is a great companion to calendula!
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Pretty mounds of tidy leaves with lovely wands of purple flowers – I’m surprised that Betony (stachys officinalis) doesn’t make it into more gardens. It is great for headaches, and the leaves taste pretty much like black tea – and has similar antioxidant qualities. This is a fond favorite plant in my garden, and you can never have too much of it!

I’d have feverfew in my garden even if it wasn’t a medicinal – but it is, with good documentation on its ability to affect migraines. The flowers are just gorgeous – and they come in double forms as well.
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Yarrow if a favorite of mine as well, and it tolerates almost any conditions, from dry as a bone roadsides to damp spots in my garden. The flowers are used to treat hayfever and allergies, the aerial tops for colds and the leaves can be used as a styptic to stop bleeding. Yarrow looks like a lot of umbelliferae, and some people have occasionally mistaken poisonous plants like water hemlock or cow parsnip for yarrow, which is all the more reason to grow your own! You want the true white yarrow, not the ornamental colored species, although the chinese species A. asiatica, which has lovely pink flowers, is also extremely ornamental and used for fever pains and arthritis.

I can’t grow the traditional Arnica montana in my garden – elevations aren’t high enough and my soils aren’t naturally acidic enough – but A. Chamissonis grows well for me, and the bright, low growing flowers are easily tinctured or added to salves to ease sore muscles and bruising. This is an external use only herb – but it is heavily overharvested in the wild, so growing your own becomes imperative.

Lady’s bedstraw is a lovely, low growing, incredibly fragrant plant that ought to be in more gardens. Besides its use as a natural curdling agent for cheesemaking, a decoction is also used for urinary tract issues, and the roots produce a red dye, while the leaves produce a pretty yellow one. But the honey scent and the way it flavors cheese would be enough for me!
Add in calendula, california poppy and german chamomile in the front of the garden, and you’ve got something no one will ever believe is useful! If you are looking for more of my herbal writings, check them out here.
Ok, next time – the ornamental, medicinal shade garden!
Sharon
Shared by shandyI've been administering Unix machines for many years now, and frankly, it kinda sucks. It makes me wonder, when sitting in front of a crisp, 2.3 million pixel display (i.e. a laptop) why I'm telling those pixels to draw me a computer terminal from the 80s.
Lookie, new ideas!
And yet, that's what us tech nerds do every day. The default Unix toolchain, marked in time by the 1970 epoch, operates in a world where data is either binary or text, and text is displayed in monospace chunks. The interaction is strictly limited to a linear flow of keystrokes, always directed at only one process. And that process is capable of communicating only in short little grunts of text, perhaps coalescing into a cutesy little ASCII art imitation of things that grown-ups call "dialogs", "progress bars", "tables" and "graphs".
The Unix philosophy talks about software …
Shared by shandyEbooks aren't a straight path to fortune and fame. I never said they were.
I like this a lot. It's a good, general and common sense approach to how to think about building an audience online.
But I have said, repeatedly, that writers are better off self-publishing than going through a legacy publisher. In the long run, you'll make more money, and sell more books.
However, I keep seeing writers making the same mistakes when it comes to self-pubbing. So here's a hot dose of reality to temper those dreams of vast riches.
Why You Won't Succeed As A Self-Published Ebook Writer
1. You're not self-publishing any ebooks. If you're a writer who would rather complain about ebooks, embrace the past, and spend all of your free time coming up with crummy arguments about why ebooks suck, congrats. You have fulfilled your own dim-witted prophecy, and you won't make a dime.
2. You expect instant success. This is a marathon, not a sprint. It takes time to find an audience. But you have a much better change finding it with an ebook, which has an infinite shelf life.
3. You tweak too much. It's smart to experiment with different covers, prices, and book descriptions. But there comes a point where you have to let it go, and write something else.
4. Your book sucks. Read your reviews. If you're averaging 3 stars or less, you need to take a closer look at your writing. Story problems, grammar errors, typos, poor formatting, and sloppy editing will make people avoid you.
5. You aren't promoting. For people to buy your book, they have to know it exists. With millions of ebook titles now available, you need to make folks aware of it, or remain mired in obscurity.
6. You're promoting too much. Spamming, constantly talking about your ebooks, tooting your own horn, and abusing Facebook, Twitter, and forums with nonstop blatant self promotion will turn folks away from you.
7. You're priced too high. Value has nothing to do with the cover price. it has to do with how much money the ebook makes. And lower prices sell many more copies and usually make more money.
8. Your cover sucks. If it looks homemade, you won't sell as many. Period.
9. You're a jerk. Try to avoid being an ass clown in public. A bad reputation will follow you around for years.
10. You haven't written enough. The more you write, the more you'll sell. This is all about shelf space. Have as much as possible.
So what does all of this mean?
If you treat this as a business, act professionally, and keep at it for the long haul, you'll do fine.
But many of you will give up before then. Which is fine. Have fun wallowing in bitterness and bemoaning the unfairness of the world. I'll happily sell my books to the readers you would have had if you'd tried harder.
Like this one:
